LeBron James, who was just selected to star in Pharrell’s next Louis Vuitton campaign, made a stylish statement on the first night of the NBA.

LeBron came to the Denver Nuggets’ Ball Arena wearing $28,000 worth of Louis Vuitton before of the Los Angeles Lakers’ season opening. King James was wearing a $5,000 camouflage jacket, $1,250 jeans, $1,220 sneakers, a $11,000 backpack, and a $9,500 suitcase, according to TMZ.

After James was chosen by Pharrell, the creative director of LV men’s fashion, to promote his second campaign with the brand, LeBron’s Louis Vuitton ensemble arrived. James took to Instagram in the hours before the Lakers’ opening game of the 2023–24 season to promote Pharrell’s impending fashion presentation.

LeBron was featured in Beats’ most recent commercial earlier this week, which showed James with his wife Savannah and their three kids, Bronny, Bryce, and Zhuri.

LeBron stated in a press release at the time, “It’s a pretty special thing to see how this partnership has grown with our family over the years.” Sharing the stage with them and a brand that has been a part of our life since the beginning of this journey is a blessing for me. To me, family is everything.